The Changing of Communication Essay -- Functions of Communication

The emphasis from traditional mixed visual and verbal communion to wholly verbal communication is encouraged by the expanding global community by conducting distant communication through telecommunications. Instead of boardroom meetings, telephone meeting plug into businesses worldwide synthesizing bigger markets and new buyers. This change is both good and bad good for the expansion of businesses, but bad for the loss of personal connection. With telephone meetings eliminating travel, it is paralanguage that conveys personalities, not appearances, over the phone through variations in pitch, volume and pace, or how a person speaks. Just as a person would dress to keep the right impression for a job, now with effective paralanguage, a person can use speech to give the right impression for a job. in the first place the surge of globalization, Albert Mehrabian, a researcher in the field of communication, established a classic statistic that only 7% of meaning in effective spoken c ommunication is from the actual words spoken, while 38% comes from paralinguistic (the way words are said), and 55% comes from facial expressions (Chapman www.businessballs.com). Now that globalization has transformed communication, the 55% of communications meaning in facial expression translates into paralanguage and the words that are spoken. The already high percentage, and now the increasing percentage of communication relaying on paralanguage demonstrates the importance of understanding it for modern business communication. First impressions, and last impressions, expecially over the telephone, effects the perception of a persons personality through their articulate by 3 aspects of paralanguage pitch, volume and pace. In a study comparing readers, observ... ...spects of paralanguage effectively so at the end of the day, a make headway is being made and success is being achieved all because of clear communication.Works CitedChapman, Alan. Mehrabian Communication Research. Bu siness Balls. 2004. May 1, 2005. http//www.businessballs.com/mehrabiancommunications.htmFatt, James P.T. Its Not What You severalize, Its How You Say It - Nonverbal Communication. Communication World June-July 1999. May 5, 2005 http//www.findarticles.com/p/articles/mi_m4422/is_6_16/ai_55580031Tannen, Deborah. Thats Not What I Meant How Conversation Styles Makes or Breaks Relationships. New York Ballantine Books, 1986.Waltman, John L. and Steven P. Golen. Detecting Deception During Interviews nifty Communicators. Internal Auditor August 1993. May 5, 2005 http//www.findarticles.com/p/articles/mi_m4153/is_n4_v50/ai_14506773

Resistance of a Wire :: Papers

Resistance of a Wire Aim - I hope to find out how resistance of a wire is affected. vaticination - I predict that as the length of the wire increases the resistance allow also increase. Scientific Knowledge - ======================= A wire is a bundle of surface strips coated in plastic. The plastic can vary in colour and connect to different terminals These are - ------------ Black = negative terminal Red = convinced(p) terminal Blue = neutral terminal Green and yellow = earth terminal Brown = live terminal The material varies because it has free electrons, which are capable to flow through the wire. The total of the electrons depends on the amount of electrons in the outer energy shell of the atoms, so if there are more or bigger atoms then there must be more electrons available. If the material has a high number of atoms there entrust be a high number of electrons causing a lower resistance because of the increase in the number of electrons. Also if the atoms in the material are closely packed then the electrons will have more frequent collisions and the resistance will increase. Resistance is measured in Ohms (). Ohms Law The law actually says that the resistance of a metal theatre director is the same whatever the current - unless its getting hotter. However most people think of these equations when the law gets mentioned V = IR V is Voltage in Volts, I is Current in Amps and R is resistance in Ohms. If the length of the wire is increased then the resistance will also increase as the electrons will have a longer distance to travel and so more collisions will occur. Due to this the length increase should be proportional to the resistance increase. If the wires largeness is increased the resistance will decrease. This is because of the increase in the space for the electrons to travel through.

Darkness At Noon Essay -- essays research papers

The Saving Grace of RubashovDespite its brevity Darkness at Noon by Arthur Koestler packs an enormous fall of position provoking dialog and insight into what may go through the mind of someone who is going through an extreme ordeal. One theme which ran end-to-end the book was Rubashovs actions that were taken as matters of self-preservation and what he must do to atone for them.&9The first instance of this was on page 45 where he asked if it is necessary to pay for deeds that were necessary and right. This was brought on by Rubashovs attempt and his witnessing of his neighbors attempt on his behalf. More is said some this during Rubashovs first journal entry on page 80. Here he attempts to explain the logic behind the partys eradication of thought that goes against party doctrine. That the party is in fact more interested in wiping out these ideas which can act as seeds taking root in proximo generations. Then it is in punishing people. During this entry Rubashov makes no attem pt but rather feels that everything shall be sorted out by history. But for him the most traumatic of all of his sacrifices, was his surrendering of in his secretary and lover, Arlova. Rubashov suffered much as he antagonized over weather this was in fact the correct choice to be made. The pain felt up by Rubashov over this decision was amplified by his witnessing his old friend being taken much the same way as Avolora. &9After coating this book I was amazed at how I did not feel...

Japan: 1945 conflicts and internal politics Essay -- essays research p

Discuss the occupation of lacquer from 1945 to 1952. What effects did the purges have on political and business leadership in Japan and to what degree did this follow up have on the continuity or discontinuity amongst pre-war and post-war elites? What actions led SCAP to reverse its policies from around 1948? What were the aims and goals of the occupation forces?The occupation of Japan began in August 1945 and ended in April 1952. General MacArthur was the first Supreme Commander. The entire operation was for the most part carried out by the coupled States. Japan in essence lost every last(predicate) told the territory obtained after 1894. The remnants of Japans war machine were gone, and war crime trials were held. Approximately 500 military officers committed suicide shortly after Japan surrendered, and hundreds more than(prenominal) were executed for committing war crimes. The Emperor was not declared a war criminal. A new constitution went into effect in 1947 The emperor lost all political and military power, and was solely the symbol of the state. Universal suffrage was introduced and human rights were now guaranteed. Japan was also forbidden to lead a war again or to maintain an army. MacArthur also intended to break up power concentrations by dissolving the zaibatsu and other large companies, and by decentralizing the education arrangement and the police. In a land reform, concentrations in land ownership were removed. During the first half of the occupation, Japans media was subject to rigid censorship of any anti-American statements and controversial topics. The co-operation between the Japanese and the Allied powers worked relatively well. Critics began to grow when the United States acted according to self-interests in the Cold War. The United States reintroduced the persecution of the communists, stationed even more troops in Japan, and wanted Japan to establish its own self defense force despite the anti-war article in the constitution. Many aspects of the occupations so called "reverse course" were welcomed by conservative Japanese politicians. With the peace treaty that went into effect in 1952, the occupation ended. Discuss the significant features of post-war Japan that has lead Japan to become on of the leading industrial nations of the world. underline the economic activities of the 1960s and 1970s.After the end of World War II, Japans economy was a disaster, ... ...opment priorities and scale down its commitments. However, the signing of this arrangement mirrored the desire on both sides to advance relations. In April 1978, a disagreement involving the incursion of armed Chinese fishing boats into the waters off the Senkaku Islands, a collection of barren islets northeast of Taiwan and south of the Ryukyu Islands, flared up and endangered the developing momentum toward a continuation of peace treaty talks. Self-control on both sides led to an sweet solution. Talks on the peace treaty were resumed in July, and an arrangement was reached in August on a compromise version of the antihegemony clause. The Treaty of Peace and knowledge was signed on August 12 and came into effect October 23, 1978. Thus, common strategic concerns, as well as economic interests, held the two nations together. Until the late 1970s, China appeared more alarmed than Japan about the Soviet military buildup in Asia. But as the Soviet Union increasingly sought to impede strategic cooperation among Japan, the United States, and possibly China, in part by stepped-up intimidation of Japan, the Nakasone government became more concerned about the Soviet military buildup.

Computerized Manufacturing :: essays research papers fc

Computerized Manufacturing SystemsHistorical manufacturing and accounting management systems did not provide entropy for effective development of a fruit schedule or supply chain management. (6) Companies did not have the ability to measure inventory, workflow process, labor and production efficiently or accurately. With the progression of mechanization and the revolution of the desktop computer accompanied by developing software companies are now able to use computerized manufacturing systems to record and maintain accurate data and management all aspects of the accounting and manufacturing process. (2) This paper will discuss the development of automation and computerized manufacturing systems and specifically the ERP solution. Manufacturing systems were initially managed by abstract calculations or simulators designed to aver theoretical results and measure manufacturing schedules. These methods were very time consuming and cost effective. The line of work of a manufacturing organization was broken down into various(a) development phases. (1) These phases include the succeeding(a)Table (1)Operation           The task to be performed in the manufacturing job shopProcessing Time      The amount of time required to process the procedure (in nigh cases sets up times are independent of operating room relations and are included in processing time)Job     The set of operations that are relate by procedure constraints derived from technological restrictions.Machine     The piece of equipment (a device or a facility) capable of performing an operation.Release Time      The time in which the job is released to the shop floor, it is the earliest time at which the first operation of the job can begin processing.Due Date      The time by which the last operation of the job should be completed.Completion Time   &nbs p  The time at which processing of the last operation of the job is complete.Schedule     Specification of execution of each operation on a particular machine at a specific time. A feasible schedule is a schedule that observes all problem constraints.These phases would commonly be done manually and line managers would measure the process.(1) These measurements would be dependent on variable for example, sick time, employee production and employee motivation.(1) Although these steps are similar straightaway these variables have been greatly removed from the manufacturing process by means of automation and more efficient production data and scheduling tools available.(1)Another method for developing manufacturing schedules was through the use of simulators. One of the original programming languages, "Fortran" was used as a tool for planning departments.(5) The planning team would use Fortran to construct simulation models for various industries, however one of the primary uses for these models was in manufacturing and process control.

Computerized Manufacturing :: essays research papers fc

Computerized Manufacturing SystemsHistorical manufacturing and accounting management systems did not provide data for effective development of a production schedule or supply chain management. (6) Companies did not have the ability to flier inventory, workflow process, labor and production efficiently or accurately. With the progression of automation and the revolution of the background knowledge computer accompanied by developing software companies are now able to use computerized manufacturing systems to record and maintain accurate data and management exclusively aspects of the accounting and manufacturing process. (2) This paper will discuss the development of automation and computerized manufacturing systems and specifically the ERP solution. Manufacturing systems were initially managed by abstract calculations or simulators designed to produce theoretical results and measure manufacturing schedules. These methods were very time consuming and cost effective. The job of a manu facturing organization was broken down into various development phases. (1) These phases include the followingTable (1) transaction           The task to be performed in the manufacturing job shopProcessing Time      The amount of time required to process the operation (in most cases sets up multiplication are independent of operation relations and are included in processing time)Job     The set of operations that are interrelated by social function constraints derived from technological restrictions.Machine     The piece of equipment (a device or a facility) capable of performing an operation.Release Time      The time in which the job is released to the shop floor, it is the so wholenessst time at which the first operation of the job can begin processing.Due Date      The time by which the last operation of the job should be completed.Comple tion Time      The time at which processing of the last operation of the job is complete.Schedule     Specification of execution of each operation on a particular machine at a specific time. A feasible schedule is a schedule that observes all problem constraints.These phases would usually be do manually and line managers would measure the process.(1) These measurements would be dependent on variable for example, sick time, employee production and employee motivation.(1) Although these steps are similar today these variables have been greatly removed from the manufacturing process through automation and more efficient production data and scheduling tools available.(1)Another method for developing manufacturing schedules was through the use of simulators. sensation of the original programming languages, "Fortran" was used as a tool for planning departments.(5) The planning team would use Fortran to construct simulation models for vario us industries, however one of the primary uses for these models was in manufacturing and process control.

Contemporary Diversity Issues in Communication

If there is one particularly adverse effect of globalization, that is the homogenization of finish and the subservience of minority or ethnic cultures and dustups d receivestairs the dominant one. It is a phenomenon that if allowed to continue unabated can lead to the extinction of minority styles and culture, which in effect can lead to the loss of the uniqueness that renders individuals with their own creative individuality. In a world that purports to celebrate diversity, it is ironic that communicating seems to be leaning towards homogenization or standardization of forms.Globalization necessitates the need for the homogenization of communication because in an age of international businesses, lecture diversity can hinder trade relations and trans locomoteions. Using one form of communication facilitates interaction and leaves rattling little room for misinterpretation. vocabularys develop out of the users need to express themselves. As such, it is fair to say that all lang uages ar equal. This equality agent that all languages, regardless of their characteristics and linguistic qualities, all meet the social and psychological needs of the users. (Crystal, 1987, p.6)They are tailor made to the unique circumstances of the people and culture that created them. In the face of unrelenting globalization, these unique languages and cultures are giving way to a standard form. The standard form imposes itself upon other languages in the form of linguistic prescription or prescriptive norms in culture, defining a standard form or ways of doing for a specific purpose or activity. prescriptive norms serve as a controlling force that is exerted by the community over its members (P low 2000, p. 141), and globalization imposes the homogenization of language and culture to facilitate communication and relations.While the service and convenience of having a standard language or culture, particularly in a business environment, can non be dismissed, this way of think ing brings to the table a assign of complications not the least of which is stereotyping and its resultant complications like cultural and political discrimination. As John Fought (2007) once said, Language has always helped to signify who we are in society, sometimes serving as a basis for exclusion. The determination of the use of a standard language is largely a function of political and economic power, in an act of acknowledgment of a certain cultures dominance over the rest.A standard form of language and culture will be of no use when there is no variation in the first place. There is a need to standardize because the diversity in our languages requires us to lessen the awe and make for efficient transaction of our ordinary activities and important businesses. Because language is a fundamental aspect of culture, it is therefore only natural that we become defined or identified by our inborn-born language. Difficulties can arise if we are not fluent in the standard languag e being used in a particular place.In such cases, when we do not know the standard form of communication, we are immediately labeled as foreigners, or not born native to the place, a label that carries with it an entirely new set of biases and stereotypes that limits the opportunities that would incur otherwise been available to the individual. The need to conform is related to the prestige that is associated with being able to act and communicate according to the dominant language or culture. (Abrams et al 2005, p. 120) Related to the issue of race is the issue of social class.There are some people who puddle more linguistic powers at their disposal and are able to use this fluency to their advantage. (Bonfiglio, 2002, p. 12) Fluency in language often connotes good breeding and education. Conversely, if you have difficulties in the standard language, other people will consider it as a didactics of weakness or lack of social status. Of course it should in like manner be said tha t the bias also goes the other way. In most third-world countries, those who speak a foreign language or have foreign accents are considered first class citizens and are given preferential treatment in all aspects of their functional activities.What we speak and how we speak, reflects our history as an individual. How we speak makes a statement about who we are as a person and a measure of who we could be Either way, these stereotyping based on ones communication way of life is very counter-productive and corrosive to the individual. Aside from discrimination and stereotyping, homogenization of communication is also adversely affecting the rich diversity of our worlds languages, particularly on dialects.As prescriptive norms of standardized communication forms threaten the extinction of minority languages and dialects, it also slows language turn. Language change is a natural process in the phylogenesis of our languages. Language is constantly in flux, ever adapting to the needs a nd realities of the times. It ever-changing and shifting its form, evolving in a process that is very much akin to natural selection. Language change is not so much a preference over one language variant, but the removal of a language that is socially inappropriate or no longer useful, for some reason or another.(Lippi-Green, 1997, p. 173)With the presence of a homogenized form of communication and culture, the normal evolution that should have interpreted place to strengthen local languages and make them constantly relevant has been forcefully suppressed by the imposition of a uniform language or enrol that is universal to all situations. In light of this, language change becomes almost unnecessary because the homogenized form of communication has removed the necessity for the local language to adapt because the change has been imposed artificially by the dominant culture.Globalization presupposes the interaction of various cultures. Over mans collective history, culture exchange has resulted in the constant evolution of cultures as it gets constantly exposed to another culture. This is a two-way process that enriches the culture of all those involved. In a process called acculturation, a certain group of people imbibe new ways of doing without necessarily changing their distinct identity. Acculturation represents the adaptation of a certain culture to change but keeping their culture uniquely their own.However, in this age of homogenization, acculturation has come to mean the slow erosion and subservience of the ethnic culture under the dominant one. (Castro 2003, p. 19) Thus, acculturation can be considered as a process of culture change where the foreigners or minorities must adapt in order to survive. In other words, this refers to the homogenization of communication and culture in order to flourish in a global community. This discourse does not mean to present language and cultural homogenization in a bad light.In some cases, such homogenization is tru ly necessary to facilitate communication and exchange similar to what a standard currency will do. What is important to remember is that a standard form of communication can be learned without having to sacrifice our own native languages and culture. Our ability to learn a language is elastic, and we can speak as many variations without necessarily affecting the other. To learn one form of language does not necessarily mean that we have to supplant the old one..In an era of globalization where the language of trade becomes the dominant form, the ability to communicate in the standard language is a definite advantage. However with that being said, the value of the mother tongue should never be forgotten. The respect that we have for our own cultural heritage renders us with our own unique identities. And in an era of globalization, where everything is being homogenized we need to hang on to that identity or stand to lose everything about ourselves that makes us special, and thus indi spensible to our community.

Heroin Addiction Essay

According to The National Institute on Drug detestation, diacetylmorphine is an illegal, highly addictive do medicines. It is both the near debauchd and the most apace acting of the opiates. diacetylmorphine is processed from morphine, a naturally occurring substance extracted from the seed pod of certain varieties of poppy plants. It is typically sold as a white or brownish powder or as the black sticky substance known on the streets as black tar diacetylmorphine. Although purer diacetylmorphine is get more common, most street heroin iscut with other drugs or with substances such as sugar, starch, powdered milk, or quinine.Street heroin potty also be cut with strychnine or other poisons. Because heroin abusers do not know the actual strength of the drug or its true contents, they are at risk of over venereal infection or death. Heroin also poses special problems because of the transmission of HIV and other diseases that can occur from sharing needles or other blastoff equi pment. According to the 2003 National Survey on Drug Use and Health, which may actually underestimate illicit opiate (heroin) use, an estimated 3. 7 million people had used heroin at some time in their lives, and over 119,000 of them reported using it within the month preceding the survey.An estimated 314,000 Americans used heroin in the past year, and the throng that represented the highest number of those users were 26 or older. The survey reported that, from 1995 through 2002, the annual number of new heroin users ranged from 121,000 to 164,000. During this period, most new users were age 18 or older (on average, 75 percent) and most were male. In 2003, 57. 4 percent of past year heroin users were classified with dependence on or abuse of heroin, and an estimated 281,000 persons received treatment for heroin abuse.According to the monitoring the Future survey, NIDAs nationwide annual survey of drug abuse among the Nations 8th, 10th, and twelfth graders, heroin use remained stabl e from 2003-2004. Lifetime heroin use measured 1. 6 percent among the 8th graders and 1. 5 percent among 10th- and 12th graders. The 2002 Drug Abuse Warning Network (DAWN), which collects data on drug related hospital emergency department (ED) episodes from 21 metropolitan areas, reported that in 2002, heroin -related ED episodes numbered 93,519.NIDAs Community Epidemiology Work Group (CEWG), which provides information about the nature and patterns of drug use in 21 areas, eported in its December 2003 publication that heroin was mentioned as the primary drug of abuse for large portions of drug abuse treatment admissions in Baltimore, Boston, Detroit, Los Angeles, Newark, New York, and San Francisco. How is heroin used? Heroin is usually injected, sniffed/snorted, or smoked. Typically, a heroin abuser may inject up to four times a day. Intravenous injection provides the greatest intensity and most speedy onset of euphoria (7 to 8 seconds), while intramuscular injection produces a rel atively slow onset of euphoria (5 to 8 minutes).When heroin is sniffed or smoked, hint effects are usually felt within 10 to 15 minutes. NIDA researchers engender confirmed that all forms of heroin administration are addictive. Injection seems to be the predominant method of heroin use among addicted users seek treatment in many CEWG areas, heroin injection is reportedly on the rise, while heroin inhalation is declining. However, certain groups, such as White suburbanites in the Denver area, report smoking or inhaling heroin because they believe that these routes of administration are less(prenominal) likely to lead to addiction.With the shift in heroin abuse patterns comes an even more diverse group of users. In recent years, the availability of higher rectitude heroin (which is more suitable for inhalation) and the decreases in prices reported in many areas have increased the appeal of heroin for new users who are reluctant to inject. Heroin has also been appearing in more aff luent communites (z). According to the NDIA the immediate effects of heroin (the short term), soon after injection (or inhalation), heroin crosses the blood-brain barrier. In the brain, heroin is converted to norphine and binds rapidly to opioid receptors.Abusers typically report a feeling a surge of pleasurable sensation-a rush. The intensity of the rush is a social occasion oof how much drug is taken and how rapidly the drug enters the brain and binds to the natural opioid receptors. Heroin is particularly addictive because it enters the brain so rapidly. With heroin, the rush is usually attach to by a warm flushing of the skin, dry mouth, and a heavy feeling in the extremities, which may be accompanied by nausea, vomiting, and severe itcing. After the initial effects, abusers usually will be drowsy for several hours. Mental function is clouded by heroins effect on the nervous system.cardiac function slows. Breathing is also severely slowed, sometimes to the point of death. Hero in overdose is a particular risk on the street, where the amount and purity of the drug cannot be known. The long term effects of heroin use and the most detrimental is addiction itself. Addiction is a chronic, relapsing disease, characterized by compulsive drug seeking and use, and by neurochemical and molecular changes in the brain. Heroin also produces profound degrees of tolerance and physical dependence, which are also motivating factors for compulsive use and abuse.As with abusers of any addictive drug, heroin abusers gradually spend more and more time and energy obtaining and using the drug. Once they are addicted, the heroin abusers primary purpose in life becomes seeking and using drugs. The drugs literally change their brains and their behavior. Physical dependence develops with higher doses of the drug. With physical dependence, the body adapts to the presence of the drug and insularism symptoms occur if use is reduced abruptly. Withdrawal may occur within a few hours af ter the last time the drug is taken.Symptoms of withdrawal include restlessness, muscle and bone pain, insomnia, diarrhea, vomiting, cold flashes with goose bumps (cold turkey), and leg movements. Major withdrawal symptoms peak between 24 and 48 hours after the last dose of heroin and subside after about a week. However, some people have shown persistant withdrawal signs for many months. Heroin withdrawal is never fatal to other healthy adults, but it can cause death to the fetus of a pregnant addict. At some point during continuous heroin use, a peson can become addicted to the drug.Sometimes addicted individuals will endure many of the withdrawal symptoms to reduce their tolerance for the drug so that they can again welcome the rush. Physical dependence and the emergence of withdrawal symptoms were once believed to be the key features of heroin addiction. We now know this not to be the case entirely, since craving and regression can occur weeks and months after withdrawal sympt oms are long gone. We also know that patients with chronic pain who need opiates to function (sometimes over extended periods) have few if any problems leaving opiates after their pain is resolved by other means.This may be because the patient in pain is simply seeking relief of pain and not the rush sought by the addict. The Medical consequences of chronic heroin injection use include scarred and/or collapsed veins, bacterial infections of the blood vessels and heart valves, abscesses (boils) and other soft tissue infections, and liver or kidney disease. Lung complications (including various types of pneumonia and tuberculosis) may result from the poor health condition of the abuser as well as from heroins depressing effects on respiration.Many of the additives in street heroin may include substances that do not ready dissolve and result in clogging the blood vessels that lead to the lungs, liver, kidneys, or brain. This can cause infection or even death of gnomish patches of cell s in vital organs. Immune reactions to these or other contaminants can cause arthritis or rheumatologic problems. Ofcourse, sharing of injection equipment or fluids can lead to some of the most severe consequences of heroin abuse-infections with hepatitis B and C, HIV, and a host of other blood-borne viruses, which drug abusers can then pass on to their sexual partners and children.

Defined Marketing

Many people incorrectly believe that merchandiseing and advertising are the same. From an organisational point of view, marketing is the process of determining the inevitably and wants of consumers, as well as net profitable providing consumers with goods and answers they are looking for, or even bounce back their expectations. Marketing activity needs to ensure that the products are provided to users in places where they want them, and at the price they are willing to pay, and that information is provided directly by users.This make-up will provide several definitions of marketing and explain its importance in organizational success, supported by examples from the business world. Dr. Philip Kotler defines marketing as the science and prowess of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit pot ential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services (Kotler, 2012).According to Kotler, marketing is also a social and managerial process by which individuals and groups by means of creating, offering and exchanging products of value with others, are getting what they need or what they want. Peter Drucker wrote the following Because the purpose of business is to create and keep a customer, the business endeavor has two, and only two, basic functions marketing and innovation. Marketing and innovation produce results all the rest are costs. Marketing is the distinguishing, unique function of the business (Drucker, 1973). Marketing plays a central role in achieving organizational success, because it talks about creating and retaining customers. For this reason, companies are focalizeed on marketing, recognizing the importance of building relationships with customers by providing customer satisf action, and the importance of attracting newly customers by creating additional value.Gronroos, in his definition of marketing, emphasizes the importance of building relationships, in which he said that the goal of marketing is to stablish, develop and commercialize long-term relationships with our customers, so that the objectives of stakeholders are met (1999, Gronroos). Since the majority of the market is characterized by fierce competition, this statement indicates a need to monitor and understand the competition, as rivals are those that will turn customers when their needs are not being met. In the exciting world of business, successes and failures are common. Marketing is the essence of all the changes, and it is often the decisive factor in their outcome.This is because the focus is on the customers and their changing needs. Successful organizations are those that are able, not only to get new customers, but also to retain them, by always come across their changing needs. The companys activities are both reflected and shaped the world in which we live. Almost every year there is a new product or service that fully occupies the attention of the market and makes a great success. Companies are responding to customer needs by proposing that value by providing number of benefits that are offered to customers to meet their needs. set of the intangible becomes physical, the proposal that may be a combination of products, services, information, and experiences. Brand represents an offer from a known source. Name cross off, like McDonalds raises many associations with people hamburgers, fun, children, warm food, coziness, and so on. These associations make up the brand image. All the companies are struggling to build a powerful brand to be strong, popular and unique. The essence of the brand is to emotionally connect with consumers and achieve lasting impressions.It should be summed up in a few words, a simple statement that defines the quality, character and uniqueness of the brand. For example, assay-mark sums up the essence of their brand through two words enriching lives, and those two words are the basis for everything in Hallmark, the greeting card design, product information through customer service, merchandising, in-store communications and advertising, and to create a positive working environment for their employment.Hallmark brand essence permeates every aspect of the company and its operations. If we intercommunicate marketing and advertising experts around the world, what is the secret of Apples success, the answer would always be the same Its all about the brand. Apples success owes little to ripe products such as the iPhone, iPad or iPod. The key to their success is the brand that they created. It is no coincidence that during the 80s and 90s, executive marketing director and CEO of Apple, was the former CEO of Pepsi, john Sculley.It is he who, with the vision and energy of Steve Jobs, is responsible for the tecton ic shift in the perception of marketing personal computers, which was created using the marketing strategy that was used in the war with Coca-Cola. That strategy has turned Apple into the largest computer company today. People talk about technology, but Apple was a marketing company, Sculley told the Guardian paper in 1997. It was the marketing company of the decade (Kahney, 2002). The company that is aware of the barely noticeable changes that are taking place every day in the market has an advantage over a company that ignores those changes.The ability to anticipate future needs and to respond appropriately is a challenge that is always present in the marketing strategy of any organization. Despite the long tradition, there are no guarantees that all organizations will adopt marketing orientation. Companies that are marketing oriented, to begin with focus on customer needs. The changes are seen as a common occurrence, and the ability to adapt is seen as a necessity for survival. The aim of marketing is a long-term customer satisfaction, rather than short-term deceptions and tricks.

Gods: Greek Mythology and Thor Essay

genus Zeus and Thor are twain respected gods in Norse and Hellenic mythology. Both cede painful strength and powers and were feared by many because of this. While both were the all aright gods of their time, iodine huge difference was that Zeus was the god of all gods. In Greek mythology there was no one who conventiond over Zeus and ultimately Zeus was in control of all the gods and people. While Thor was the strongest god of Norse mythology, his find Odin was the supreme ruler of the gods like Zeus was in Greek mythology.While both had amazing strength, Zeus still had the power over all the gods which Thor did not. hotshot of the huge similarities is that both Thor and Zeus were gods of the sky and thunder. Zeus would use a thunderbolt as his weapon and Thor would use his hammer in which only he was able to lift. Both of these gods withal had a similar appearance. Both were muscular built and had long hair and also a long beard. Thor and Odin also both had children outsid e of their marriage. While Thor had children with two women, Zeus was known for his lust for women and sex and had a very large number of children.Zeuss lust for women was one of his biggest weaknesses and also got him in a lot of trouble with his wife. While Zeus was the God of all gods and the common man respected him, Thor seemed to be more than adore and liked as a god. Thor was the protector of the people and did not require any form of sacrifice from the people for his help. This is one of the reasons Thor surpassed even his father Odin in popularity. Odin required human sacrifices since he needs warriors on his side to fight with him at the Ragnarok, while Thor did not since he is practically a one-man army.These do him more liked then even his father Odin who was the god of all gods in Norse mythology. Another large difference between Thor and Zeus was the concomitant that Zeus was immortal and Thor was not and would eventually die. The Greek Gods were immortal, and were never depicted as in danger of dying. While most pantheons were immortal, the exception to that rule was the Norse Gods, who could die from injury or old age. Thor and other Norse gods would eventually die in the battle of Ragnarok. He fought the Midgard serpent, which surrounds the whole world.While he did succeed in killing this serpent, he walked about nine paces from its dead corpse and died from the poison it had spewed out onto him. While Thor was the mightiest God of his time mediocre as Zeus, He was unable to avoid the faith of dying during this battle. Zeus is meant to rule Mount Olympus for all eternity amongst the rest of the Greek gods. Zeus had a execration for his father unlike Thor. Thor fought alongside of his father while Zeus was the destruction of his. Zeus could not actually kill his father because his father Cronus was immortal just like Zeus.Instead, Zeus used his fathers own weapon to slice Cronus into a thousand pieces. Zeus then tossed all the pieces into Tartarus, the deepest crater in the underworld, and Cronus never escaped. Cronus was still alive because he was immortal, but he was harmless since his body was scattered in Tartarus. Thor had nothing but respect for his father and would do anything to help him. While Zeus did destroy and hate his father, he had plenty of reason to since his father was not what most would consider a good father.Cronos would have eaten Zeus like he did to the rest of his brothers and sisters, since he had a fear that one day one of them will rule over him. If it was not for Zeuss mother Rhea creating a plan to save him, Zeus would have been eaten by his father and not have overthrown him and become the ruler of the gods. boilers suit both gods possess exceptional power and are the strongest of their times. Both gods are extremely dangerous and getting on their bad side is not slackly a good idea. To me is seemed Thor was liked a lot more by the people then Zeus was.But with Zeuss affairs and also the fact that he was the most revered god of his time, while Thor was not really the most revered god since Odin was, Zeus had a lot more criticism. I liked how Thor had his special weapon (Mjollnir Hammer), but I felt as if Zeus using the thunderbolt as his main weapon make him just appear more as a Sky God even though Thor does use thunder as a weapon as well. Both gods have many differences and similarities but one thing everyone can agree with is that no one wants to get into a battle with either of these mighty gods.